Minusplus
A full app and AI agent system built from scratch for Salma Hairdressing, replacing SimplyBook with booking, scheduling, reminders, and payments in one flow.
AI products that help service businesses book more, respond faster, and grow without adding manual work.
Custom AI apps, booking systems, internal tools, and automation agents - built from scratch to launch.
We build apps, automations, and AI agents that help service businesses capture demand, serve customers, and grow without piling work on the team.
Products
Not mockups. Not pitches. Real products running real businesses.
A full app and AI agent system built from scratch for Salma Hairdressing, replacing SimplyBook with booking, scheduling, reminders, and payments in one flow.
Visual inspiration tool for designers. Curated mood boards, color-filtered imagery, and real-time collaboration.
E-commerce receipts and operations layer for marketplace workflows. AI extraction, order context, reconciliation, and team handoff.
Packages
You get an agency-quality AI system built by a lean team already running one live across 5 locations - without the enterprise price tag.
Website + AI chat agent
Landing page or site plus one focused AI agent for FAQ, lead capture, or booking inquiries.
Product / booking platform
A real operating system: booking, scheduling, customer accounts, dashboard, payments, and support flows.
Multi-agent AI system
Coordinated agents across booking, support, follow-up, CRM, calendars, payments, and operations.
Standalone AI agent
One AI agent bolted onto an existing site or system without rebuilding the full business platform.
Case study - Salma, Vienna
For Hannes and Salma Hairdressing, we built the app and AI agent system from scratch in 45 days. They were using SimplyBook before; now their own booking OS handles service selection, stylist routing, reminders, payments, and live operations across five locations.
“The system just works. Our staff focus entirely on clients - not coordination.”
Active locations
AI tools deployed
Scratch to launch
Missed bookings
Custom app, AI agents, booking logic, reminders, and payments working together in one live system.
Composit case study
Composit, a project by Ward Studio Ltd, turns color into a creative navigation system: designers explore references, assemble moodboards, and export direction without leaving the visual flow. We helped take it from scratch to product launch.

Craig Ward
Design Director / Creative Director / TypographerReview note: the interface stays quiet so the work comes forward - exactly the restraint a premium design tool needs.
Color-led creative surfaceEnterprise
We build the app, automate the workflow, and deploy AI agents that handle the repetitive work your team should not be doing.
Agents, RAG, copilots, vector search. Production-grade, not experiments.
Full-stack from prototype to production. Next.js, TypeScript, AWS. Fast, clean.
AWS Fargate, Aurora, CI/CD pipelines. Built to scale from day one.
Outbound systems, CRM workflows, lead pipelines. Runs without your team.
Coming 2026
We build the product, wire the automations, and put AI agents to work across bookings, support, ops, CRM, and internal workflows.